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“Women who are, say, 28 find guys who are also 28 about the most attractive, and so forth. w=575" class="alignnone size-full wp-image-52542" src="https://espnfivethirtyeight.files.wordpress.com/2014/09/chart_women.jpg? w=575&h=536&quality=90&strip=info" alt="Data_9780385347372_3p_all_r1.j.indd" width="575" height="536" srcset="https://espnfivethirtyeight.files.wordpress.com/2014/09/chart_women.jpg? w=575&h=536&quality=90&strip=info 1x, https://espnfivethirtyeight.files.wordpress.com/2014/09/chart_women.jpg? w=1150&h=536&quality=90&strip=info 2x" / The crowd lost it — groans, hoots, hollers, total, uproarious laughter.

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And when he writes that more people want sex daily rather than weekly as they move into their mid-20s, it’s a poignant insight into our shifting values as we grow from teenagers to adults.

To make these posts, it would take Rudder weeks to sort through the data his colleagues provided.

In the back corner of the room, Christian Rudder sat by himself at the bar, nursing Stephen King’s “It.” Rudder, the 39-year-old president and co-founder of the online dating site OKCupid, had come to deliver a distilled version of what he’s been working on for the last five years.

In 2009, Rudder started OKTrends, an in-house blog for OKCupid, as a way to attract new members to a site that was nearly out of money.

Accompanied by a slideshow, he brought up a chart Both charts are reprinted here from the book “ DATACLYSM: Who We Are When We Think No One’s Looking” by Christian Rudder. Published by Crown, a division of Random House LLC, a Penguin Random House Company.

" of how straight women rate the men on OKCupid based on their age.

The posts covered such topics as the best camera angle for a profile picture and how people lie on their profiles — the mysteries online daters wonder about.

Soon, Rudder’s insights and wry wit were attracting millions of views.

He co-founded the site in 2003, but he stayed out of the business for several years while touring with his rock band, Bishop Allen.

In 2009, OKCupid’s cofounders called Rudder home to try to bring more users to the site by writing about its inner workings and its millions of members.

“Often the deeper you go with it, or the more time you spend with these things, the more you see folk wisdom, or the shit everybody knows, confirmed with numbers.” When Rudder highlights the differences in profile verbiage for those who like gentle or rough sex, it’s a voyeuristic peek into something you can’t even overhear at brunch.

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