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The decision as to which business model to pursue rests largely on the perceived value of the advertisements to the readers, and the perceived value to the advertisers of receiving responses to their ads.

As well as publishing the personal ads, the publishers of contact magazines often run an anonymous mail forwarding service that allows advertisers to identify themselves only with box numbers.

Many contact magazines used to be swinger or sex-contact magazines aimed at a readership of people looking for or offering casual sex.

By the time she was in her mid-30s, she was raising two small children and struggling to find a satisfying career. Could she have even envisioned herself on a shopping excursion with an ex-lover, never mind one who was getting married while she remained alone?

And the ex-lover’s fiancée being so generous and open-minded as to suggest the shopping trip to begin with?

Such magazines may be national or local; distribution is via kiosks, newsstands, or dump bins, and less often via free home delivery or paid-for subscription through the mail.

Many also publish their advertisements on the World Wide Web. Some issue the magazine for free, while charging advertisers; in some, advertisements are free but readers pay for their copies; in some, only advertisements offering goods under a certain value are free, and others are charged for; and some publishers charge both the advertiser and the reader.

With the advent of swinger social network and other adult swinger websites, these magazines are now an anachronism.

Specialized magazines also existed for those with specific sexual preferences, such as those seeking BDSM encounters, or the services of professional dominants or submissives.

Although termed magazines, many classified magazines are in fact printed on newsprint.

A contact magazine is a type of classified magazine that is largely or wholly dedicated to personal ads.

Some classified magazines specialise in particular areas, for example the sale of cars. Advertisements are sometimes accompanied by small pictures of items for sale, or in the case of personal advertisements pictures of the advertisers, but mostly the content is textual.

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