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1898--One of Caleb's formulations, known as "Brad's Drink," a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "Pepsi-Cola" on August 28, 1898. 1902--The instant popularity of this new drink leads Bradham to devote all of his energy to developing Pepsi-Cola into a full-fledged business. 1906--Pepsi gets another logo change, the third in eight years. Pepsi-Cola, being free of any such impurities, claimed they already met federal requirements.

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1990--American Music Award and Grammy winner rap artist Young MC writes and performs songs exclusively for national radio ads for Pepsi.

Ray Charles joins the Pepsi family by endorsing Diet Pepsi.

Military 12-ounce cans are such a success that full-scale commercial distribution begins. Television ads introduce the new theme line, "Hello, Sunshine, Hello Mountain Dew." 1976--Pepsi becomes the single largest soft drink brand sold in American supermarkets. " and a classic commercial, "Puppies," becomes one of America's best-loved ads.

Mountain Dew launches its first campaign, "Yahoo Mountain Dew... As people get back to basics, Pepsi is there as one of the simple things in life. 1980--Pepsi becomes number one in sales in the take home market.

1903--"Doc" Bradham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse; he sells 7,968 gallons of syrup in the first year of operation. 1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina. The federal government passes the Pure Food and Drug Act, banning substances such as arsenic, lead, barium, and uranium, from food and beverages.

The first Pepsi-Cola newspaper advertisements appeared in the New Bern Weekly Journal.

1964--Diet Pepsi, America's first national diet soft drink, debuts.

Pepsi-Cola acquires Mountain Dew from the Tip Corporation.

Pepsi's campaign featuring Lional Richie is the most remembered in the country, according to consumer preference polls. 1989--Pepsi lunges into the next decade by declaring Pepsi lovers "A Generation Ahead." Chris Sinclair is named President of Pepsi-Cola International.

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