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Also, we found that people interested in affairs were avoiding newspaper classified ads at all costs. Nowadays, its rare for someone to meet in a classified ad, they meet online and thats just where the industry is going. A mythical being; in 2001, the two most popular names for girls were Ashley and Madison.

We wanted this site to be a place where women felt comfortable going, and it was clear they liked those names. The word "adultery" is too biblical, and "cheating" is too negative.

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(Unless, you are gay or your membership is inexplicably rejected, which happens.) Regardless of it's discriminating taste, e Harmony is doing something right.

The site has shown its list of 29 "Dimensions of Compatibility" works as a matchmaking tool for thousands of couples.

Online dating in general suffers from a fatal flaw if its users are all looking to get married and then unsubscribe from the site.

It seemed to me that traditional companies werent willing to venture into this marketplace despite there being a definite market for it.

But you better hope it works for you, because once a member, you can only view people you've been matched with.

Still, e Harmony gives users access to thousands of detailed profiles of high caliber matches.

Ashley Started: 2001Cost: Free to sign up and browse profiles, with a cost of for 100 credits, which would be enough to connect with around 20 members Do you have to be married to join?

No Q&A with Noel Biderman, CEO of Avid Life Media and founder of Ashley Madison Why did you start this site?

It's the next step down in size and manageability." There is nothing casual about dating on e Harmony; most users want to settle down and soon.

So, if you're looking for a long-term, serious relationship, e Harmony might be the place for you.

Best for Dating Around: Volume sites like are perfect for women who are interested in expanding their social circles and dating around. It's sprawling, super established, and like a massive department store, it's got a department for everyone: millennials, seniors, single parents, people looking for fun, and those looking for something more serious like marriage," Masini says.

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